Hollywood Yoga

Hollywood Yoga brings yoga back to earth—off the screen and into the streets, parks, and open skies of Los Angeles. Offering outdoor classes every hour across the city, it’s yoga made simple, social, and fully in the flow.

Livalto developed a fresh brand identity and art direction that mirrors the offering itself: grounded, energizing, and effortlessly cool. Without a digital hub, the brand lives through its physical touchpoints—posters, apparel, and environmental design that move with the city.

The result is a mobile-first brand, made to be felt, seen, and shared in real time.